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The Benefits of Signage

You may not realise this but signage can be an excellent marketing tool for your business. If it’s done properly it will help to convey your overall brand and image, it will demonstrate your level of professionalism and it will also give your business a presence.

If you run a business on the high street or in a business park, the quality of your signage says quite a bit about your company. It will often be the first impression of your business that the public will get so you need to make sure that you make the right impact straight away. The material you use and the quality of design will make your business stand out from the crowd and get you noticed. In an increasingly competitive environment, any edge you can gain is definitely worth having and possessing great signage should be a part of your marketing strategy.

In addition to displaying your business name, signage can be use for a wide range of other things such as showcasing your products, services or any special offers that you may have. Signage can also be used to support any other advertising campaigns that you are running or to make you stand out at a trade show.

Great signage will give you:

  • A strong brand image and presence
  • A landmark and point of reference for your business
  • The ability to display your products, services, special offers and opening times
  • The ability to create a lasting impression and a professional image to your clients
  • Informs your customers and makes it easier for them to find you.

Whether you are a school, hospital, clinic, public building or a B2B/ B2C business, the quality of your signage is an important element of your marketing strategy. It should be consistent with the brand image that you are portraying across the rest of your advertising and help your customers find the way to your door.

At Angel Signs and Graphics we are specialists in all aspects of signage so to find out more please contact us now.

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Vehicle Advertising

vehicle-taxi-advertising-wraps-erdington
Angel Signs in Birmingham, offer complete vehicle advertising wraps and vehicle wrapping services. Full colour wraps for the whole of your vehicle, whether Taxi, Car, Van or HGV vehicle. We also offer regular vehicle livery services in Birmingham. Recent advancements in vinyl development have led to new types of vinyl, designed specifically for wrap advertising — this includes vinyl that feature bubble-preventing air channels and microscopic glass beads that prevent an adhesive from functioning until the user is prepared (the beads allow the material to be repeatedly lifted and reapplied during the wrapping process, without compromising the longevity of the wrap). The vinyl is heated with a heat gun or torch for the purpose of molding the material around objects.

Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. Outdoor Advertising Magazine said that outdoor mobile media billboards have a 97% recall rate, and 99% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising. To transform your vehicle into a mobile advertisement or if you require regular vehicle livery services please contact 0121 277 4947

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Why Does 3D Printing Matter?

blog-printer

The same way that personal computing became a hotbed of innovation in the early 1970s, 3D printing seems to be experiencing a similar renaissance.

While 3D printers were once huge, pricey devices reserved for the industrial elite, they have lately been adapted to fit on your desktop at home.

All over the world, hobbyist manufacturers are extruding plastic objects for prototyping or simply for fun.
But how important is 3D printing? And should you even care about it?

If you’re a tinkerer or DIY-er, then you should care a lot. The reasons here are obvious – having a 3D printer and being well-versed in how to use it gives you another tool in your belt to tackle problems and create new objects. Did a small and specifically-shaped piece of plastic break in your coffee machine? Now you can replace it in an afternoon without having to call the manufacturer.

Interest among the maker community is so rampant that a number of 3D printing companies have sprung up to sell printers and related hardware. MakerBot, a darling of the 3D printing world, was profitable on its 42nd day in operation. Formlabs ran a Kickstarter to bring its Form-1 printer to market and raised just under $3 million. The maker scene has such a big crush on 3D printers right now that there was even a designated “3D Printer Village” at this year’s New York Maker Faire.

All these facts send a strong message –– there is a large community that will always be paying attention to 3D printing.

Regardless of its relevance, people will still decry it. Criticisms will include “Who is this for?” and “The technology isn’t good enough to become relevant.” If you’re mostly apathetic to the DIY approach, it’s fine not to care about the field. Just be open to the idea that you might change your mind down the road.